50K Ventures to launch India’s first go-to-market accelerator program

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Hyderabad-based early-stage venture fund 50K Ventures will launch their accelerator program on Saturday with its first batch starting this month. Being touted as India’s first go-to-market accelerator, 50K Accelerator will take in three startups per batch for a four-month long program.

Focus of the program will be on go-to market strategy and execution, business development and enterprise customer engagement. Early-stage startups with a minimum viable product or some amount of business traction would be able to apply for this program.
Every batch will follow a broad umbrella theme. Theme for the first batch of this accelerator program is Digital India, which will include startups from financial or information technology space, while the next batch might be for product startups.

“It often takes teams a long time to go from product to an actual market launch. Focused on marketing and growth hacking, our program is aimed at helping high potential startups having a minimum viable product to generate sales, market traction, revenue opportunities and scale to multiple cities,” Sanjay Enishetty, managing partner of 50K Ventures, told ET.

The program is going to have go-to-market experts rather than traditional mentors – entrepreneurs who have scaled-up their business immensely and who focus on revenue-making – they will guide the selected startups.

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